{"id":629,"date":"2024-09-05T16:25:46","date_gmt":"2024-09-05T14:25:46","guid":{"rendered":"https:\/\/www.plusrl.com\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/"},"modified":"2024-10-04T17:15:54","modified_gmt":"2024-10-04T15:15:54","slug":"ruffino_an-instant-connection_main-campaign_-2023","status":"publish","type":"case_history","link":"https:\/\/www.plusrl.com\/en\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/","title":{"rendered":"RUFFINO_AN INSTANT CONNECTION_MAIN CAMPAIGN_ 2023"},"content":{"rendered":"\n<section class=\"wp-block-group with-bg bg-primary py-5 is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns container mx-auto is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">OVERVIEW<\/h6>\n\n\n\n<p class=\"has-large-font-size\" style=\"font-style:normal;font-weight:300\">In 2023 Ruffino selected Plus+ to lead their global brand repositioning campaign \u201cAn Instant Connection.\u201d Through both the campaign visuals and the content itself, AIC was designed to highlight the brand\u2019s Italian mastery, the key concepts of beauty and exclusivity, and the intrinsic link to Italian design, tying these ideas into the world of wine and forming lasting bonds with each glass.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">BRIEF AND OBJECTIVES<\/h6>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-stretch is-layout-flex wp-container-core-group-is-layout-2d6859ad wp-block-group-is-layout-flex\">\n<p><strong>Ruffino<\/strong>\u2019s mission has always been to produce high-quality wines that accurately reflect the elegance and tradition of their local landscape. <\/p>\n\n\n\n<p>Now the company is hoping to grow further, establishing itself as a global frontrunner in prestigious Tuscan wines.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group py-5 is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns container mx-auto is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69efc53e36ae2&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69efc53e36ae2\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"535\" src=\"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-2-new-1.jpg\" alt=\"\" class=\"wp-image-535\" srcset=\"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-2-new-1.jpg 1024w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-2-new-1-300x202.jpg 300w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-2-new-1-768x516.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69efc53e36f41&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69efc53e36f41\" class=\"wp-block-image size-full wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"536\" src=\"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-3-new-1.jpg\" alt=\"\" class=\"wp-image-536\" srcset=\"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-3-new-1.jpg 1024w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-3-new-1-300x202.jpg 300w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-3-new-1-768x516.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\"><strong><strong>FROM CONCEPT<\/strong><\/strong><\/h6>\n\n\n\n<p>\u201c<strong>An Instant Connection<\/strong>\u201d is Ruffino\u2019s new global brand position. This creative concept, communicated through a video and photo campaign, accentuates the power wine holds in rendering any moment seductive, exclusive, and intimate; all this is positioned within the context of Italian design. <\/p>\n\n\n\n<p>The initiative culminated in a revised online brand identity, targeting particularly Ruffino&#8217;s website and social channels, expressing that same passion for beauty and reinvented tradition which is often associated with Italian mastery and exclusivity.<\/p>\n<\/div>\n<\/div>\n<\/section>\n\n<section class=\"wp-block-group py-5 is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<div class=\"wp-block-columns container mx-auto text-white bg-primary p-5 rounded-4 is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">TO REALIZATION<\/h6>\n\n\n\n<p>The photoshoot and video campaign were both shot in Italy.<\/p>\n\n\n\n<p>The photography was entrusted to Marco Craig, a world-renowned Italian photographer; the video was overseen by Elena Petitti di Rovereto, a young Italian director with a decidedly international vision.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69efc53e37892&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69efc53e37892\" class=\"wp-block-image size-full is-style-default wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" data-id=\"537\" src=\"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-4-new-1.jpg\" alt=\"\" class=\"wp-image-537\" srcset=\"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-4-new-1.jpg 1024w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-4-new-1-300x202.jpg 300w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-4-new-1-768x516.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n<\/figure>\n<\/div>\n<\/div>\n<\/section>\n<section class=\"latest-case-history-list with-bg bg-secondary\">\n\t<div class=\"container-fluid h-100\">\n\t\t<div class=\"grid-container grid-case-history\">\n\t\t\t\t\t\t\t<div class=\"grid-item\">\n\t\t\t\t\t<div class=\"details text-uppercase\">\n\t\t\t\t\t\t<h5>\n\t\t\t\t\t\t\tRuffino\n\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t<h6>\n\t\t\t\t\t\t\tEvento\n\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t<h3 class=\"case-title py-3\">\n\t\t\t\t\t\t\t<a class=\"d-xl-flex d-block justify-content-between align-items-end text-decoration-none\" href=\"https:\/\/www.plusrl.com\/en\/case-history\/orobyruffino_-one-exhibition-six-golden-visions\/\">\n\t\t\t\t\t\t\t\tORObyRUFFINO_ ONE EXHIBITION SIX GOLDEN VISIONS\n\t\t\t\t\t\t\t\t<svg class=\"arrow-icon d-block\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"80\" height=\"80\" viewbox=\"0 0 32 32\">\n\t\t\t\t\t\t\t\t\t<g fill=\"none\" stroke=\"#fff\" stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n\t\t\t\t\t\t\t\t\t\t<circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\"><\/circle>\n\t\t\t\t\t\t\t\t\t\t<path class=\"arrow-icon--arrow\" d=\"M16.14 9.93L22.21 16l-6.07 6.07M8.23 16h13.98\"><\/path>\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<a class=\"image-link\" href=\"https:\/\/www.plusrl.com\/en\/case-history\/orobyruffino_-one-exhibition-six-golden-visions\/\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1396\" src=\"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ORO-2-new-1.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ORO-2-new-1.jpg 1920w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ORO-2-new-1-300x218.jpg 300w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ORO-2-new-1-1024x745.jpg 1024w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ORO-2-new-1-768x558.jpg 768w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ORO-2-new-1-1536x1117.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"grid-item\">\n\t\t\t\t\t<div class=\"details text-uppercase\">\n\t\t\t\t\t\t<h5>\n\t\t\t\t\t\t\tRuffino\n\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t<h6>\n\t\t\t\t\t\t\tEvento\n\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t<h3 class=\"case-title py-3\">\n\t\t\t\t\t\t\t<a class=\"d-xl-flex d-block justify-content-between align-items-end text-decoration-none\" href=\"https:\/\/www.plusrl.com\/en\/case-history\/spin-off-orobyruffino_-setting-table-private-dinner\/\">\n\t\t\t\t\t\t\t\tSPIN OFF ORObyRUFFINO_ SETTING TABLE PRIVATE DINNER\n\t\t\t\t\t\t\t\t<svg class=\"arrow-icon d-block\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"80\" height=\"80\" viewbox=\"0 0 32 32\">\n\t\t\t\t\t\t\t\t\t<g fill=\"none\" stroke=\"#fff\" stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n\t\t\t\t\t\t\t\t\t\t<circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\"><\/circle>\n\t\t\t\t\t\t\t\t\t\t<path class=\"arrow-icon--arrow\" d=\"M16.14 9.93L22.21 16l-6.07 6.07M8.23 16h13.98\"><\/path>\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<a class=\"image-link\" href=\"https:\/\/www.plusrl.com\/en\/case-history\/spin-off-orobyruffino_-setting-table-private-dinner\/\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1396\" src=\"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ORO-1-new-1.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ORO-1-new-1.jpg 1920w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ORO-1-new-1-300x218.jpg 300w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ORO-1-new-1-1024x745.jpg 1024w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ORO-1-new-1-768x558.jpg 768w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ORO-1-new-1-1536x1117.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"grid-item\">\n\t\t\t\t\t<div class=\"details text-uppercase\">\n\t\t\t\t\t\t<h5>\n\t\t\t\t\t\t\tUnicredit\n\t\t\t\t\t\t<\/h5>\n\t\t\t\t\t\t<h6>\n\t\t\t\t\t\t\tEvento\n\t\t\t\t\t\t<\/h6>\n\t\t\t\t\t\t<h3 class=\"case-title py-3\">\n\t\t\t\t\t\t\t<a class=\"d-xl-flex d-block justify-content-between align-items-end text-decoration-none\" href=\"https:\/\/www.plusrl.com\/en\/case-history\/kids-4-kids_donation-day-2023\/\">\n\t\t\t\t\t\t\t\tKIDS 4 KIDS_DONATION DAY 2023\n\t\t\t\t\t\t\t\t<svg class=\"arrow-icon d-block\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"80\" height=\"80\" viewbox=\"0 0 32 32\">\n\t\t\t\t\t\t\t\t\t<g fill=\"none\" stroke=\"#fff\" stroke-width=\"1.5\" stroke-linejoin=\"round\" stroke-miterlimit=\"10\">\n\t\t\t\t\t\t\t\t\t\t<circle class=\"arrow-icon--circle\" cx=\"16\" cy=\"16\" r=\"15.12\"><\/circle>\n\t\t\t\t\t\t\t\t\t\t<path class=\"arrow-icon--arrow\" d=\"M16.14 9.93L22.21 16l-6.07 6.07M8.23 16h13.98\"><\/path>\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<a class=\"image-link\" href=\"https:\/\/www.plusrl.com\/en\/case-history\/kids-4-kids_donation-day-2023\/\">\n\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1396\" src=\"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/02\/unicredit-new-1.jpg\" class=\"img-fluid\" alt=\"\" srcset=\"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/02\/unicredit-new-1.jpg 1920w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/02\/unicredit-new-1-300x218.jpg 300w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/02\/unicredit-new-1-1024x745.jpg 1024w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/02\/unicredit-new-1-768x558.jpg 768w, https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/02\/unicredit-new-1-1536x1117.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>OVERVIEW In 2023 Ruffino selected Plus+ to lead their global brand repositioning campaign \u201cAn Instant Connection.\u201d Through both the campaign visuals and the content itself, AIC was designed to highlight the brand\u2019s Italian mastery, the key concepts of beauty and exclusivity, and the intrinsic link to Italian design, tying these ideas into the world of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":613,"parent":0,"menu_order":5,"template":"single-case_history.php","meta":{"_acf_changed":true},"case_history_category":[11],"case_history_tag":[25],"class_list":["post-629","case_history","type-case_history","status-publish","has-post-thumbnail","hentry","case_history_category-evento","case_history_tag-ruffino-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RUFFINO_AN INSTANT CONNECTION_MAIN CAMPAIGN_ 2023 - Plus SRL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plusrl.com\/en\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RUFFINO_AN INSTANT CONNECTION_MAIN CAMPAIGN_ 2023 - Plus SRL\" \/>\n<meta property=\"og:description\" content=\"OVERVIEW In 2023 Ruffino selected Plus+ to lead their global brand repositioning campaign \u201cAn Instant Connection.\u201d Through both the campaign visuals and the content itself, AIC was designed to highlight the brand\u2019s Italian mastery, the key concepts of beauty and exclusivity, and the intrinsic link to Italian design, tying these ideas into the world of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.plusrl.com\/en\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"Plus SRL\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-04T15:15:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-1-new-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1396\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/case-history\\\/ruffino_an-instant-connection_main-campaign_-2023\\\/\",\"url\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/case-history\\\/ruffino_an-instant-connection_main-campaign_-2023\\\/\",\"name\":\"RUFFINO_AN INSTANT CONNECTION_MAIN CAMPAIGN_ 2023 - Plus SRL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/case-history\\\/ruffino_an-instant-connection_main-campaign_-2023\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/case-history\\\/ruffino_an-instant-connection_main-campaign_-2023\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.plusrl.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/ruffino-1-new-1.jpg\",\"datePublished\":\"2024-09-05T14:25:46+00:00\",\"dateModified\":\"2024-10-04T15:15:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/case-history\\\/ruffino_an-instant-connection_main-campaign_-2023\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.plusrl.com\\\/en\\\/case-history\\\/ruffino_an-instant-connection_main-campaign_-2023\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/case-history\\\/ruffino_an-instant-connection_main-campaign_-2023\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.plusrl.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/ruffino-1-new-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.plusrl.com\\\/wp-content\\\/uploads\\\/2024\\\/09\\\/ruffino-1-new-1.jpg\",\"width\":1920,\"height\":1396},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/case-history\\\/ruffino_an-instant-connection_main-campaign_-2023\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case History\",\"item\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/case-history\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"RUFFINO_AN INSTANT CONNECTION_MAIN CAMPAIGN_ 2023\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/\",\"name\":\"Interlaced Plus\",\"description\":\"SMART DESIGN X CREATIVE PROJECTS\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/#organization\",\"name\":\"Interlaced Plus\",\"url\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.plusrl.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/logo-plus.svg\",\"contentUrl\":\"https:\\\/\\\/www.plusrl.com\\\/wp-content\\\/uploads\\\/2024\\\/02\\\/logo-plus.svg\",\"caption\":\"Interlaced Plus\"},\"image\":{\"@id\":\"https:\\\/\\\/www.plusrl.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RUFFINO_AN INSTANT CONNECTION_MAIN CAMPAIGN_ 2023 - Plus SRL","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.plusrl.com\/en\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/","og_locale":"en_US","og_type":"article","og_title":"RUFFINO_AN INSTANT CONNECTION_MAIN CAMPAIGN_ 2023 - Plus SRL","og_description":"OVERVIEW In 2023 Ruffino selected Plus+ to lead their global brand repositioning campaign \u201cAn Instant Connection.\u201d Through both the campaign visuals and the content itself, AIC was designed to highlight the brand\u2019s Italian mastery, the key concepts of beauty and exclusivity, and the intrinsic link to Italian design, tying these ideas into the world of [&hellip;]","og_url":"https:\/\/www.plusrl.com\/en\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/","og_site_name":"Plus SRL","article_modified_time":"2024-10-04T15:15:54+00:00","og_image":[{"width":1920,"height":1396,"url":"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-1-new-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.plusrl.com\/en\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/","url":"https:\/\/www.plusrl.com\/en\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/","name":"RUFFINO_AN INSTANT CONNECTION_MAIN CAMPAIGN_ 2023 - Plus SRL","isPartOf":{"@id":"https:\/\/www.plusrl.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.plusrl.com\/en\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/#primaryimage"},"image":{"@id":"https:\/\/www.plusrl.com\/en\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/#primaryimage"},"thumbnailUrl":"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-1-new-1.jpg","datePublished":"2024-09-05T14:25:46+00:00","dateModified":"2024-10-04T15:15:54+00:00","breadcrumb":{"@id":"https:\/\/www.plusrl.com\/en\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.plusrl.com\/en\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.plusrl.com\/en\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/#primaryimage","url":"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-1-new-1.jpg","contentUrl":"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/09\/ruffino-1-new-1.jpg","width":1920,"height":1396},{"@type":"BreadcrumbList","@id":"https:\/\/www.plusrl.com\/en\/case-history\/ruffino_an-instant-connection_main-campaign_-2023\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.plusrl.com\/en\/"},{"@type":"ListItem","position":2,"name":"Case History","item":"https:\/\/www.plusrl.com\/en\/case-history\/"},{"@type":"ListItem","position":3,"name":"RUFFINO_AN INSTANT CONNECTION_MAIN CAMPAIGN_ 2023"}]},{"@type":"WebSite","@id":"https:\/\/www.plusrl.com\/en\/#website","url":"https:\/\/www.plusrl.com\/en\/","name":"Interlaced Plus","description":"SMART DESIGN X CREATIVE PROJECTS","publisher":{"@id":"https:\/\/www.plusrl.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.plusrl.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.plusrl.com\/en\/#organization","name":"Interlaced Plus","url":"https:\/\/www.plusrl.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.plusrl.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/02\/logo-plus.svg","contentUrl":"https:\/\/www.plusrl.com\/wp-content\/uploads\/2024\/02\/logo-plus.svg","caption":"Interlaced Plus"},"image":{"@id":"https:\/\/www.plusrl.com\/en\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/www.plusrl.com\/en\/wp-json\/wp\/v2\/case_history\/629","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.plusrl.com\/en\/wp-json\/wp\/v2\/case_history"}],"about":[{"href":"https:\/\/www.plusrl.com\/en\/wp-json\/wp\/v2\/types\/case_history"}],"author":[{"embeddable":true,"href":"https:\/\/www.plusrl.com\/en\/wp-json\/wp\/v2\/users\/1"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.plusrl.com\/en\/wp-json\/wp\/v2\/media\/613"}],"wp:attachment":[{"href":"https:\/\/www.plusrl.com\/en\/wp-json\/wp\/v2\/media?parent=629"}],"wp:term":[{"taxonomy":"case_history_category","embeddable":true,"href":"https:\/\/www.plusrl.com\/en\/wp-json\/wp\/v2\/case_history_category?post=629"},{"taxonomy":"case_history_tag","embeddable":true,"href":"https:\/\/www.plusrl.com\/en\/wp-json\/wp\/v2\/case_history_tag?post=629"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}