{"id":628,"date":"2024-09-07T10:29:55","date_gmt":"2024-09-07T08:29:55","guid":{"rendered":"https:\/\/www.plusrl.com\/case-history\/kids-4-kids_donation-day-2023\/"},"modified":"2024-10-04T17:15:04","modified_gmt":"2024-10-04T15:15:04","slug":"kids-4-kids_donation-day-2023","status":"publish","type":"case_history","link":"https:\/\/www.plusrl.com\/en\/case-history\/kids-4-kids_donation-day-2023\/","title":{"rendered":"KIDS 4 KIDS_DONATION DAY 2023"},"content":{"rendered":"\n
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OVERVIEW<\/h6>\n\n\n\n

Creative direction and event management in collaboration with Donation Day Unicredit.<\/p>\n<\/div>\n\n\n\n

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BRIEF AND OBJECTIVES<\/h6>\n\n\n\n
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Plus+ was entrusted with the creative direction for Unicredit\u2019s Donation Day 2023, an event which unites 8 Unicredit branches in 7 different cities across Italy (Milan, Rome, Turin, Bologna, Verona, Naples and Parma). More than 1500 Unicredit employees took part alongside their family members.<\/p>\n\n\n\n

Not only in charge of creative direction, Plus+ also worked on content creation, as well as the conception and realization of the whole event in which Unicredit, alongside other local banks, decided to involve employees\u2019 families, engaging in enjoyable activities which accurately reflected Unicredit as a brand.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n\n

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\"unicredit\"\n\t\t\t\n\t\t\t\t\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n
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FROM CONCEPT<\/strong><\/strong><\/h6>\n\n\n\n

It was from this brief that Plus+ established the Kids4Kids<\/strong> event which, flanked by the traditional Donation Day, made the Christmas of 2023 one to remember, spreading joy and kindness throughout Unicredit\u2019s various cities. Unicredit\u2019s collaboration with local children\u2019s charities allowed each employee to contribute by bringing a gift to a less-fortunate child. <\/p>\n<\/div>\n<\/div>\n<\/section>\n\n

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TO REALIZATION<\/h6>\n\n\n\n

Beginning from Donation Point<\/strong>, the area in which Unicredit employees\u2019 children would leave presents for those less fortunate, each branch was fitted with a Kids4Kids area. Here, the children were able to immerse themselves in Christmas spirit through sweet treats, games, and entertainment specifically tailored to their age group.<\/p>\n<\/div>\n\n\n\n

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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tORObyRUFFINO_ ONE EXHIBITION SIX GOLDEN VISIONS\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/circle>\n\t\t\t\t\t\t\t\t\t\t<\/path>\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\"\"\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tSPIN OFF ORObyRUFFINO_ SETTING TABLE PRIVATE DINNER\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/circle>\n\t\t\t\t\t\t\t\t\t\t<\/path>\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\"\"\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t
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\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\tRUFFINO_AN INSTANT CONNECTION_MAIN CAMPAIGN_ 2023\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<\/circle>\n\t\t\t\t\t\t\t\t\t\t<\/path>\n\t\t\t\t\t\t\t\t\t<\/g>\n\t\t\t\t\t\t\t\t<\/svg>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\"\"\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"

OVERVIEW Creative direction and event management in collaboration with Donation Day Unicredit. BRIEF AND OBJECTIVES Plus+ was entrusted with the creative direction for Unicredit\u2019s Donation Day 2023, an event which unites 8 Unicredit branches in 7 different cities across Italy (Milan, Rome, Turin, Bologna, Verona, Naples and Parma). More than 1500 Unicredit employees took part […]<\/p>\n","protected":false},"author":1,"featured_media":570,"parent":0,"menu_order":4,"template":"single-case_history.php","meta":{"_acf_changed":true},"case_history_category":[11],"case_history_tag":[26],"class_list":["post-628","case_history","type-case_history","status-publish","has-post-thumbnail","hentry","case_history_category-evento","case_history_tag-unicredit-en"],"acf":[],"yoast_head":"\nKIDS 4 KIDS_DONATION DAY 2023 - Plus SRL<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.plusrl.com\/en\/case-history\/kids-4-kids_donation-day-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KIDS 4 KIDS_DONATION DAY 2023 - Plus SRL\" \/>\n<meta property=\"og:description\" content=\"OVERVIEW Creative direction and event management in collaboration with Donation Day Unicredit. 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