OVERVIEW
Creative direction and event management in collaboration with Donation Day Unicredit.
BRIEF AND OBJECTIVES
Plus+ was entrusted with the creative direction for Unicredit’s Donation Day 2023, an event which unites 8 Unicredit branches in 7 different cities across Italy (Milan, Rome, Turin, Bologna, Verona, Naples and Parma). More than 1500 Unicredit employees took part alongside their family members.
Not only in charge of creative direction, Plus+ also worked on content creation, as well as the conception and realization of the whole event in which Unicredit, alongside other local banks, decided to involve employees’ families, engaging in enjoyable activities which accurately reflected Unicredit as a brand.
FROM CONCEPT
It was from this brief that Plus+ established the Kids4Kids event which, flanked by the traditional Donation Day, made the Christmas of 2023 one to remember, spreading joy and kindness throughout Unicredit’s various cities. Unicredit’s collaboration with local children’s charities allowed each employee to contribute by bringing a gift to a less-fortunate child.
TO REALIZATION
Beginning from Donation Point, the area in which Unicredit employees’ children would leave presents for those less fortunate, each branch was fitted with a Kids4Kids area. Here, the children were able to immerse themselves in Christmas spirit through sweet treats, games, and entertainment specifically tailored to their age group.
